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Whitepaper

ESPORTS BETTING

DONE RIGHT

Luckbox is creating a fully licensed betting platform, dedicated to serving the global esports community, where fans are able to bet, watch and chat in a safe environment using cryptocurrencies, in-game items and cash.

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Whitepaper

Being fully licensed will offer players peace of mind and global growth potential.
Esports-centric and community driven, attracting a loyal and incentivised audience.
Dual token structure, entitling contributors to a share of the company profits* after launch.
Unique value proposition in a $47 billion growing market.

“Luckbox allows people to bet in a safe and social environment and that’s what I love about it.”

Paul “Redeye” Chaloner, esports host and Luckbox advisor

Product demo

Redeye joins the team

AS SEEN IN

FOR CONTRIBUTORS
Proven business model with stable revenue stream, led by a team with vast gambling and regulatory expertise, safe-guarding contributions from economic and legal pitfalls. Token structure offers a chance to share the company's long-term success.
FOR PLAYERS
Esports community-driven product, created by players for players. Safe environment, regulated in the strictest jurisdictions, providing full security of the player funds. Accepts major currencies, as well as crypto and in-game items.

THE POWER OF CRYPTO

…BUT BEING 100%
LEGAL IS NECESSARY

Luckbox will allow players to deposit using all standard payment types, as well as skins and crypto. This allows access for millions of potential players who currently cannot deposit money to gambling sites, while also vastly reduces transaction costs.

Compliance secures access to the $47 billion pre-existing gambling market, plus the rapidly emerging esports betting sector. Luckbox will be fully licensed to comply with the highest tiers of jurisdictions. This will provide a platform for marketing and growth on a global scale, including mobile adoption via app stores.

THE PROPOSITION

LuckboxTRADITIONAL
COMPETITION
CRYPTO
COMPETITION
SKIN GAMBLING
COMPETITION
Legally compliantYesYessome
Able to transact real moneyYesYessome
Able to transact cryptoYessomeYessome
Able to transact in-game itemsYes
someYes
Access to app storesYesYessome
Access to compliant marketing channelsYesYessome
Modern approach to data science, decision theory and A.I.Yessome
Community-centric platformYes
Full suite of player protectionsYesYes
Competition tableOpen

Press to see a detailed comparisson

The Team

The Luckbox team combines passion for esports, a wealth of gambling industry expertise and a proven record in licensing, finance, product development and marketing.

We have worked with some of the most influential figures in esports and held senior roles with global igaming brands, including PokerStars, Full Tilt and BetStars.

Lars Lien

CEO, co-founder

Decade of operations management experience in gambling, digital currencies and gaming pioneers such as PokerStars, IGE/IMI Exchange, GosuGamers and Sony Online Entertainment.

Mike Stevens

Co-founder

Professional poker player, crypto trader & investor. Former PokerStars poker & game integrity manager.

Archie Watt

CFO

A chartered accountant whose previous roles include head of egaming at KPMG, including working on IPOs of 888 and Party Gaming.

Lee Hills

Licensing and Regulatory Affairs

Eight-plus years multi-jurisdictional licensing services for eGaming companies. Key advisor to licensed and non-licensed gaming companies globally. Obtained first ever regulated blockchain gambling licence.

Vadim Soloveychik

CMO

Former marketing director at PokerStars and Poker marketing director at Amaya, with extensive experience in marketing strategy, business management and customer insight in the gambling sector.

Quentin Martin

COO

Over a decade of experience in digital leadership across ecommerce, gambling, and mobile gaming - most recently heading social poker at PokerStars and previously as CEO of PSW Ventures; reinforced with a past life as a professional gamer - early esports, poker, and Magic the Gathering.

Boris Mihov

CPO

Over ten years of design and product management experience. Former Chief Product Officer at GosuGamers, building esports products for millions of users, trusted by Blizzard, Pepsi, ESL and many more.

Alexander Ivanov

CTO

Coding since elementary school, 10-plus years' experience building systems / architecture / infrastructure / software, former CTO at GosuGamers, experience building skin gambling transactional systems.

Marketing & PR

Sujoy Roy

Director of Esports

The UK’s first professional gamer, with more than 20 years’ experience in esports. Played significant role in growth of industry with event organisation, community creation and organisation management. Most recently, worked on special projects with ESL.

James McMath

Chief Editor and Media Relations manager

Experienced journalist, editor and press officer whose previous roles include working for BBC Sport, The Guardian, The Times and AFP.

Felix Charles

Marketing Manager

Spent seven years as a poker game integrity and poker community manager at PokerStars and most recently worked as a freelance correspondent and consultant for various companies. Background in cognitive psychology and applied communication.

Tim Masters

Head of Esports content

Editor and journalist with around five years of esports experience. He has written for Ginx, VPEsports and others, as well as spending time as an Assistant Editor at EsportsHeaven and Editor in Chief at GosuGamers.

David Lyons

Director of Player Engagement

Working in igaming at a senior level for more than 10 years, including in payments, customer support, poker room management, and CRM with PokerStars. Previous experience in financial service industry, working in compliance, product and operations

Tech & Product

Dimitar Pavlov

VP of Development

Talented and experienced software developer and systems engineer with extensive business practice acumen, having co-founded Black Bear Solutions, a software development firm, in 2012 and served as CTO for five years prior to joining Luckbox.

Constantin Angelov

Product Designer

Creative guru with more than six years of experience designing graphic user interfaces for web and mobile. Founder and lead designer of Lemun Digital. Previous experience with digital healthcare and esport startups.

Ognyan Kostadinov

Developer

Full-stack developer with experience in designing, building and maintaining web applications, content management systems and enterprise (CRM) solutions for Boursorama - a leading online bank in France.

Eduard Mutafyan

Developer

Web developer with five years of experience in designing and developing web and mobile applications. Havе a keen eye for detail.

Dobri Pachev

Developer

Alexander Nikolaev

Developer

Nikolay Dimitrov

Developer

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Nikolay Dimitrov

Developer

Lars Lien

CEO, co-founder

Decade of operations management experience in gambling, digital currencies and gaming pioneers such as PokerStars, IGE/IMI Exchange, GosuGamers and Sony Online Entertainment.

Mike Stevens

Co-founder

Professional poker player, crypto trader & investor. Former PokerStars poker & game integrity manager.

Archie Watt

CFO

A chartered accountant whose previous roles include head of egaming at KPMG, including working on IPOs of 888 and Party Gaming.

Lee Hills

Licensing and Regulatory Affairs

Eight-plus years multi-jurisdictional licensing services for eGaming companies. Key advisor to licensed and non-licensed gaming companies globally. Obtained first ever regulated blockchain gambling licence.

Vadim Soloveychik

CMO

Former marketing director at PokerStars and Poker marketing director at Amaya, with extensive experience in marketing strategy, business management and customer insight in the gambling sector.

Quentin Martin

COO

Over a decade of experience in digital leadership across ecommerce, gambling, and mobile gaming - most recently heading social poker at PokerStars and previously as CEO of PSW Ventures; reinforced with a past life as a professional gamer - early esports, poker, and Magic the Gathering.

Boris Mihov

CPO

Over ten years of design and product management experience. Former Chief Product Officer at GosuGamers, building esports products for millions of users, trusted by Blizzard, Pepsi, ESL and many more.

Alexander Ivanov

CTO

Coding since elementary school, 10-plus years' experience building systems / architecture / infrastructure / software, former CTO at GosuGamers, experience building skin gambling transactional systems.

Sujoy Roy

Director of Esports

The UK’s first professional gamer, with more than 20 years’ experience in esports. Played significant role in growth of industry with event organisation, community creation and organisation management. Most recently, worked on special projects with ESL.

James McMath

Chief Editor and Media Relations manager

Experienced journalist, editor and press officer whose previous roles include working for BBC Sport, The Guardian, The Times and AFP.

Felix Charles

Marketing Manager

Spent seven years as a poker game integrity and poker community manager at PokerStars and most recently worked as a freelance correspondent and consultant for various companies. Background in cognitive psychology and applied communication.

Tim Masters

Head of Esports content

Editor and journalist with around five years of esports experience. He has written for Ginx, VPEsports and others, as well as spending time as an Assistant Editor at EsportsHeaven and Editor in Chief at GosuGamers.

David Lyons

Director of Player Engagement

Working in igaming at a senior level for more than 10 years, including in payments, customer support, poker room management, and CRM with PokerStars. Previous experience in financial service industry, working in compliance, product and operations

Dimitar Pavlov

VP of Development

Talented and experienced software developer and systems engineer with extensive business practice acumen, having co-founded Black Bear Solutions, a software development firm, in 2012 and served as CTO for five years prior to joining Luckbox.

Constantin Angelov

Product Designer

Creative guru with more than six years of experience designing graphic user interfaces for web and mobile. Founder and lead designer of Lemun Digital. Previous experience with digital healthcare and esport startups.

Ognyan Kostadinov

Developer

Full-stack developer with experience in designing, building and maintaining web applications, content management systems and enterprise (CRM) solutions for Boursorama - a leading online bank in France.

Eduard Mutafyan

Developer

Web developer with five years of experience in designing and developing web and mobile applications. Havе a keen eye for detail.

Dobri Pachev

Developer

Alexander Nikolaev

Developer

Nikolay Dimitrov

Developer

Lars Lien

CEO, co-founder

Decade of operations management experience in gambling, digital currencies and gaming pioneers such as PokerStars, IGE/IMI Exchange, GosuGamers and Sony Online Entertainment.

Mike Stevens

Co-founder

Professional poker player, crypto trader & investor. Former PokerStars poker & game integrity manager.

Archie Watt

CFO

A chartered accountant whose previous roles include head of egaming at KPMG, including working on IPOs of 888 and Party Gaming.

Lee Hills

Licensing and Regulatory Affairs

Eight-plus years multi-jurisdictional licensing services for eGaming companies. Key advisor to licensed and non-licensed gaming companies globally. Obtained first ever regulated blockchain gambling licence.

Vadim Soloveychik

CMO

Former marketing director at PokerStars and Poker marketing director at Amaya, with extensive experience in marketing strategy, business management and customer insight in the gambling sector.

Quentin Martin

COO

Over a decade of experience in digital leadership across ecommerce, gambling, and mobile gaming - most recently heading social poker at PokerStars and previously as CEO of PSW Ventures; reinforced with a past life as a professional gamer - early esports, poker, and Magic the Gathering.

Boris Mihov

CPO

Over ten years of design and product management experience. Former Chief Product Officer at GosuGamers, building esports products for millions of users, trusted by Blizzard, Pepsi, ESL and many more.

Alexander Ivanov

CTO

Coding since elementary school, 10-plus years' experience building systems / architecture / infrastructure / software, former CTO at GosuGamers, experience building skin gambling transactional systems.

Sujoy Roy

Director of Esports

The UK’s first professional gamer, with more than 20 years’ experience in esports. Played significant role in growth of industry with event organisation, community creation and organisation management. Most recently, worked on special projects with ESL.

James McMath

Chief Editor and Media Relations manager

Experienced journalist, editor and press officer whose previous roles include working for BBC Sport, The Guardian, The Times and AFP.

Felix Charles

Marketing Manager

Spent seven years as a poker game integrity and poker community manager at PokerStars and most recently worked as a freelance correspondent and consultant for various companies. Background in cognitive psychology and applied communication.

Tim Masters

Head of Esports content

Editor and journalist with around five years of esports experience. He has written for Ginx, VPEsports and others, as well as spending time as an Assistant Editor at EsportsHeaven and Editor in Chief at GosuGamers.

David Lyons

Director of Player Engagement

Working in igaming at a senior level for more than 10 years, including in payments, customer support, poker room management, and CRM with PokerStars. Previous experience in financial service industry, working in compliance, product and operations

Dimitar Pavlov

VP of Development

Talented and experienced software developer and systems engineer with extensive business practice acumen, having co-founded Black Bear Solutions, a software development firm, in 2012 and served as CTO for five years prior to joining Luckbox.

Constantin Angelov

Product Designer

Creative guru with more than six years of experience designing graphic user interfaces for web and mobile. Founder and lead designer of Lemun Digital. Previous experience with digital healthcare and esport startups.

Ognyan Kostadinov

Developer

Full-stack developer with experience in designing, building and maintaining web applications, content management systems and enterprise (CRM) solutions for Boursorama - a leading online bank in France.

Eduard Mutafyan

Developer

Web developer with five years of experience in designing and developing web and mobile applications. Havе a keen eye for detail.

Dobri Pachev

Developer

Alexander Nikolaev

Developer

Nikolay Dimitrov

Developer

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Advisors

Paul "Redeye" Chaloner

Paul "Redeye" Chaloner

Esports Legend

One of the most recognisable and influential figures in esports, working as a host, presenter and commentator at the highest profile events across the world. Advising on esports strategy as well as working as a brand ambassador to raise Luckbox profile and engagement with fans.

David Sargeant

David Sargeant

iGaming Ideas

Sixteen years in the gaming industry, iGaming innovation consultant, working with operators on innovation strategy, including Unibet, Ladbrokes and Betstars. Runs an iGaming incubator helping startups to revenue.

Onur Bildik

Onur Bildik

Google

Senior Business Development Manager at Google’s Top Tier programme, advising large brands on digital transformation and marketing strategies. After making his mark at Ebay and PayPal, Onur helped launch AmazonPay in the UK.

Steven Grove

Steven Grove

Sigwo Technologies

Founder and president of Sigwo Technologies LLC, a provider of blockchain solutions for several major companies. Steve is the founder of two multimillion-dollar cap crypto currencies - Darcus (DAR) and Mercury (MER).

Frank Pages

Frank Pages

Blue Magic Capital

Founder, CEO and fund manager of Blue Magic Capital, a digital asset investment company focused on the blockchain sector. Frank is a highly successful cryptocurrency trader and has reported annualised returns of more than 1,000% since 2014.

Serge Ravitch

Serge Ravitch

Blockchain Enterpreneur

Former product manager at PokerStars with eight years in the gaming industry. Co-designer of PokerStars Power Up, with experience in gamification and game design. Serge is also a very successful crypto trader and angel investor.

Maurits Grootveld

Maurits Grootveld

Cryptocurrency Expert

Maurits is a professional ICO, Tokenomics and Crypto consultant. He has a Computer Science degree from the Technical University of Delft. After learning about Bitcoin in 2013 his technical background, passion for investing, economics and mathematics, got him interested into the inner workings and economic implications of cryptocurrencies and tokens.

Benjamin Christmann

Benjamin Christmann

Blockchain Consultant

Benjamin studied information engineering and management at KIT, Germany. During his time as a student he built his own mining rig in 2011 and is a crypto enthusiast since then. In 2017 he quit his job as Data Analyst at Commerzbank to found his own company to advise ICOs and blockchain projects.

Nick Smith

Nick Smith

Blue Squirrel

Ten-plus years' experience in traditional business and esports. Co-founded Sensei Esports and formerly business development manager and talent acquisition manager at Timetric.

Eric Biggs

Eric Biggs

Blue Squirrel

Decade of esports experience working with professional players, influencers, and tournament organisers. Was the former owner of Pulse Esports and went on to create the Sensei Organisation alongside Nick Smith.

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Eric Biggs

Eric Biggs

Blue Squirrel

Decade of esports experience working with professional players, influencers, and tournament organisers. Was the former owner of Pulse Esports and went on to create the Sensei Organisation alongside Nick Smith.

Paul "Redeye" Chaloner

Paul "Redeye" Chaloner

Esports Legend

One of the most recognisable and influential figures in esports, working as a host, presenter and commentator at the highest profile events across the world. Advising on esports strategy as well as working as a brand ambassador to raise Luckbox profile and engagement with fans.

David Sargeant

David Sargeant

iGaming Ideas

Sixteen years in the gaming industry, iGaming innovation consultant, working with operators on innovation strategy, including Unibet, Ladbrokes and Betstars. Runs an iGaming incubator helping startups to revenue.

Onur Bildik

Onur Bildik

Google

Senior Business Development Manager at Google’s Top Tier programme, advising large brands on digital transformation and marketing strategies. After making his mark at Ebay and PayPal, Onur helped launch AmazonPay in the UK.

Steven Grove

Steven Grove

Sigwo Technologies

Founder and president of Sigwo Technologies LLC, a provider of blockchain solutions for several major companies. Steve is the founder of two multimillion-dollar cap crypto currencies - Darcus (DAR) and Mercury (MER).

Frank Pages

Frank Pages

Blue Magic Capital

Founder, CEO and fund manager of Blue Magic Capital, a digital asset investment company focused on the blockchain sector. Frank is a highly successful cryptocurrency trader and has reported annualised returns of more than 1,000% since 2014.

Serge Ravitch

Serge Ravitch

Blockchain Enterpreneur

Former product manager at PokerStars with eight years in the gaming industry. Co-designer of PokerStars Power Up, with experience in gamification and game design. Serge is also a very successful crypto trader and angel investor.

Maurits Grootveld

Maurits Grootveld

Cryptocurrency Expert

Maurits is a professional ICO, Tokenomics and Crypto consultant. He has a Computer Science degree from the Technical University of Delft. After learning about Bitcoin in 2013 his technical background, passion for investing, economics and mathematics, got him interested into the inner workings and economic implications of cryptocurrencies and tokens.

Benjamin Christmann

Benjamin Christmann

Blockchain Consultant

Benjamin studied information engineering and management at KIT, Germany. During his time as a student he built his own mining rig in 2011 and is a crypto enthusiast since then. In 2017 he quit his job as Data Analyst at Commerzbank to found his own company to advise ICOs and blockchain projects.

Nick Smith

Nick Smith

Blue Squirrel

Ten-plus years' experience in traditional business and esports. Co-founded Sensei Esports and formerly business development manager and talent acquisition manager at Timetric.

Eric Biggs

Eric Biggs

Blue Squirrel

Decade of esports experience working with professional players, influencers, and tournament organisers. Was the former owner of Pulse Esports and went on to create the Sensei Organisation alongside Nick Smith.

Paul "Redeye" Chaloner

Paul "Redeye" Chaloner

Esports Legend

One of the most recognisable and influential figures in esports, working as a host, presenter and commentator at the highest profile events across the world. Advising on esports strategy as well as working as a brand ambassador to raise Luckbox profile and engagement with fans.

David Sargeant

David Sargeant

iGaming Ideas

Sixteen years in the gaming industry, iGaming innovation consultant, working with operators on innovation strategy, including Unibet, Ladbrokes and Betstars. Runs an iGaming incubator helping startups to revenue.

Onur Bildik

Onur Bildik

Google

Senior Business Development Manager at Google’s Top Tier programme, advising large brands on digital transformation and marketing strategies. After making his mark at Ebay and PayPal, Onur helped launch AmazonPay in the UK.

Steven Grove

Steven Grove

Sigwo Technologies

Founder and president of Sigwo Technologies LLC, a provider of blockchain solutions for several major companies. Steve is the founder of two multimillion-dollar cap crypto currencies - Darcus (DAR) and Mercury (MER).

Frank Pages

Frank Pages

Blue Magic Capital

Founder, CEO and fund manager of Blue Magic Capital, a digital asset investment company focused on the blockchain sector. Frank is a highly successful cryptocurrency trader and has reported annualised returns of more than 1,000% since 2014.

Serge Ravitch

Serge Ravitch

Blockchain Enterpreneur

Former product manager at PokerStars with eight years in the gaming industry. Co-designer of PokerStars Power Up, with experience in gamification and game design. Serge is also a very successful crypto trader and angel investor.

Maurits Grootveld

Maurits Grootveld

Cryptocurrency Expert

Maurits is a professional ICO, Tokenomics and Crypto consultant. He has a Computer Science degree from the Technical University of Delft. After learning about Bitcoin in 2013 his technical background, passion for investing, economics and mathematics, got him interested into the inner workings and economic implications of cryptocurrencies and tokens.

Benjamin Christmann

Benjamin Christmann

Blockchain Consultant

Benjamin studied information engineering and management at KIT, Germany. During his time as a student he built his own mining rig in 2011 and is a crypto enthusiast since then. In 2017 he quit his job as Data Analyst at Commerzbank to found his own company to advise ICOs and blockchain projects.

Nick Smith

Nick Smith

Blue Squirrel

Ten-plus years' experience in traditional business and esports. Co-founded Sensei Esports and formerly business development manager and talent acquisition manager at Timetric.

Eric Biggs

Eric Biggs

Blue Squirrel

Decade of esports experience working with professional players, influencers, and tournament organisers. Was the former owner of Pulse Esports and went on to create the Sensei Organisation alongside Nick Smith.

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THE TECHNOLOGY
Trusted third-party services, including a wallet, game engine, payments gateway, sportsbook and tier 3 data centre.
Modular design for increased platform flexibility and scalability.
Focused development within our areas of expertise.
Proven industry-standard technology.
Servers, application and process in compliance with ISO 27001 standard, attaining highest levels of security.
Left Arrow
Servers, application and process in compliance with ISO 27001 standard, attaining highest levels of security.
Trusted third-party services, including a wallet, game engine, payments gateway, sportsbook and tier 3 data centre.
Modular design for increased platform flexibility and scalability.
Focused development within our areas of expertise.
Proven industry-standard technology.
Servers, application and process in compliance with ISO 27001 standard, attaining highest levels of security.
Trusted third-party services, including a wallet, game engine, payments gateway, sportsbook and tier 3 data centre.
Modular design for increased platform flexibility and scalability.
Focused development within our areas of expertise.
Proven industry-standard technology.
Servers, application and process in compliance with ISO 27001 standard, attaining highest levels of security.
Left Arrow