Welcome to Luckbox
Luckbox is an innovative and immersive platform that allows players to bet on esports.
Luckbox will be fully regulated and compliant with the highest-level gaming jurisdictions, ensuring visitors can play in a safe and secure environment.
Visitors can play using traditional currency, cryptocurrency and in-game items or skins.
Users can convert funds to Luckbox’s own crypto token - LUCK - to enjoy enhanced bonuses and features as they play.
Esports betting history
The origins of esports betting are approximately as old as esports itself. Perhaps unsurprisingly, as soon as gaming became competitive, participants and audiences wanted to place bets on it. As technology improved, online betting and esports grew in popularity, making a crossover almost inevitable.
While esports was officially recognised in some countries in the early 2000s, it took until 2015 for major online bookmakers to offer odds on events. Initially, the amount of traditional bookmakers (primarily offering odds on traditional sports) involved was small but many have since seen the huge potential of esports and most mainstream platforms offer some sort of esports betting.
However, arguably, traditional bookmakers do not fully understand or have a passion for esports, leading to a poor player experience. The rise in popularity of esports betting has inspired a succession of dedicated esports betting platforms and casinos, which have a stronger appeal to esports fans. However, the drawback on this side of the coin is a lack of proper regulation, exposing players to risks and an unsafe gaming environment.
Bet on CS:GO and other games
Luckbox will be the place for esports fans to bet on their favourite events and engage with other fans before, during and after matches and tournaments. Luckbox will allow users to bet on the most popular games and events in esports, including (but not only):
Bet on CSGO (Counter Strike : Global Offensive)
A multiplayer first-person shooter that pits two teams against each other released in August 2012. The two teams (Terrorists and Counter-Terrorists) must wipe out each other while completing other tasks, depending on the game mode.
Bet on LoL (League of Legends)
League of Legends, or LoL or "League" as it is called by fans, is a hugely popular multiplayer game that attracts more than 30 million players each day. Players assume the role of a "summoner" that controls a "champion" with unique abilities and battle against a team of other players with the objective of destroying the opposing team’s base - or "nexus".
The sequel to Defence of the Ancients sees two teams of five players face each other with the objective of defending their base. Each of the 10 players controls a hero with unique powers and different styles of play.
The success of esports has been driven by the emergence of a passionate community centered around each game. As well as having millions of players, professional esports attracts massive global audience figures, with viewers tuning into to live streams to follow high-profile events in real time.
For example, the 2017 Intel Extreme Masters Katowice, which featured DOTA2, LoL and StarCraft, attracted 46 million unique viewers, while the LoL World Championships in 2016 brought in a peak audience of 14.7million. By 2020, it is estimated that esports will generate more than £1billion and double its audience to close to 600 million.
Luckbox recognises the importance of these communities and offers a highly social platform for esports fans to interact and share experiences.
"Considering an audience of about 160 million is watching esports frequently and another 160 million watch big championship games, it already compares to medium-tier sports,"
- Esports analyst Peter Warman told BBC Sport in March 2017.
"So it can match the size of, say, tennis and field hockey, while it's also coming very close to basketball and the audience size is becoming very comparable to individual sports.
"In terms of revenue, it is still dwarfed by sports but it is only a question of time to when that will change.
"If you see it as an individual sport it has the potential to become one of the top five sports in the world. That will take maybe five years."
Who loves esports?
Research shows that 191 million people watched esports regularly in 2017, with 2.2 billion playing. More than half of esports fans globally are aged between 21 and 35, with 68% being male.
Esports fans are predominantly high earners with full-time jobs, who are less likely to watch TV and traditional sport than people in an older age bracket.