The fastest man in the world, Usain Bolt, has joined the esports community. He is now co-owner of WYLDE, an esports company that represents professional players from all over Europe.
WYLDE is an Irish-based company that has been operating for two years. It has several teams competing in gaming tournaments with franchises such as Rainbow Six Siege, VALORANT, Rocket League and FIFA.
The company announced its partnership with the eight-time Olympic champion on Wednesday. Its founders include former JP Morgan investment banker Steve Daley and the founding shareholder of Irish technology company QUMAS, David Cronin.
In a statement released by the company, Bolt said he identified with the company's commitment to excellence and was looking forward to being part of an innovative brand and an industry on the rise.
Bolt will lead the company to elite league
"WYLDE is on track to become one of the biggest brands in the fastest growing sport in the world. In esports, as in athletics, a competitive, winning mentality is critical. I look forward to working with the WYLDE leadership to help our players reach their potential while taking care of their physical and mental well-being," said Bolt.
Cronin said he is looking forward to this partnership because Bolt is exactly the kind of personality needed to take the company to top level, both competitively and otherwise. "Usain Bolt takes WYLDE to the next level. With his tremendous competitive experience and Olympic winning mentality, his leadership will be invaluable as we continue to build professional structures to support the development of our players," said Cronin.
Bolt joins famous names such as David Beckham, Sergio Aguero, Gareth Bale and Lando Norris as the latest athletes to become involved in esports.
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