Team Kinguin update: 'We are not leaving esports'
Following reports that Team Kinguin were leaving the Polish esports scene, the org has moved to clarify its position.
An update via a PR company representing Kinguin says the change is a rebrand, rather than an exit - "to facilitate future, further growth".
TheStoryMob, the firm representing the org, said it was not dropping the CSGO and Fortnite Teams currently playing under the brand but, instead, are being "rolled into a new, bigger, Polish esports organisation with multiple divisions and new ownership and management".
Instead of the end of Kinguin, this is, it says, the start of a new group that has a "fundamentally new approach to business, partners, sponsors, entertainment, and fan engagement". The name Team Kinguin will no longer appear at tier-2 and 3 events, but the players will continue to represent the organisation in this new venture, just with a different name.
So, why the change?
The company has made this change in order to expand their allure when it comes to sponsors, according to TheStoryMob. Naming a team after a product is a well-known issue for sides trying to attract interest and the company was struggling to attract other financial backing, seemingly for this reason.
The ability to combine TaZ’s legendary stature with the experience of the new org should in theory help Kinguin, or the new org, which will still retain the CD Key retailer as a main sponsor. The press release also mentions that "perceptions about Kinguin often carried over to Team Kinguin during negotiations with sponsors", which will presumably not be the case now the firm is just the main sponsor, a line of reasoning that makes some sense with the way CD Key retailers are viewed in 2019.
In terms of players, CSGO and Fortnite teams will continue play as part of the new venture. With TaZ connected to the project, there is a lot of potential for this to have a positive affect on Polish CSGO and esports generally - if they can find the young talent to invigorate their team and change their fortunes.
Thanks to Kinguin for reaching out, and we look forward to seeing their progress in 2019.