Epic Games has signalled its intentions to establish Fortnite as a major esport in no uncertain terms.
The creator of the smash hit title has announced it will provide $100m to fund Fortnite tournament prize pools.
In a statement released on Monday, Epic Games said: "Grab your gear, drop in and start training. Since the launch of Fortnite Battle Royale we’ve watched the passion for community competition grow and can’t wait to empower you to battle with the best.
"In the 2018/2019 season, Epic Games will provide $100,000,000 to fund prize pools for Fortnite competitions. We’re getting behind competitive play in a big way, but our approach will be different - we plan to be more inclusive, and focused on the joy of playing and watching the game."
Sujoy Roy, the UK's first professional gamer and Luckbox's Director of Esports, believes it could be another significant moment for the industry.
He said: "When I was a professional gamer, I often travelled halfway around the world for a tournament with $10,000 in prizes.
"As esports grew, it was mind-blowing for us on the circuit taking part in the first $100,000 Quake 3 tournament back in April 2000.
"These days that would be considered a small event and some pro gamers wouldn't even take time out of their training schedule to attend.
"I'm jealous that I didn't get to play for the big money on offer today, but I can't help but feel proud of the esports industry for having come so far.
"It's very encouraging that Epic believes in the future of esports.
"Fortnite is brilliant for broadcast because it's so easy to understand, even if you've never played the game.
"If Epic can make a success of competitive mode in Battle Royale, it could be a watershed moment for esports."